Audience Research: Questionnaire Analysis

So that I fully understand who my audience is most likely to be and what sort of things they want to see, I'm going to analyse the results of our questionnaire.

Here are questions 1 to 3 of our questionnaire, asking the sex and age of our responders. We only had 22 people answer our survey but this was enough for us to gain some ground of insight into who watches what sort of films. For example, seeing as 15 of our 22 responders were male, 6 were ages 21-25, and 14 said they'd watched a police/crime thriller film recently, we can infer that most of these responders were adult males. This confirms what we predicted about having a primarily male audience.

Questions 5 and 6 asked audiences what they think made the film they saw interesting and unique, and a lot of them spoke about different focuses for the plots of their films, such as the main characters being magicians or how factual or relatable it was. A lot of people said they liked the films that had unexpected endings or plot twists.

Finally, questions 7 and 8 asked audiences about the content of the film and which parts they enjoyed the most. A large majority of the responders said that they experience excitement during good police/crime thriller films, so our trailer will have to be very exciting, but very equal answers were given to question 8 which asked what themes the viewers preferred when watching police/crime thrillers. We will have to sit down as a group and decide which theme to focus on in order to get a clear answer for that.